Downing Street Memo is but the Tip of the Iceberg:
America's Ministry of Propaganda Exposed
by Gar Smith
http://globalresearch.ca/articles/SMI506A.html
This Article first published in November 2003 sheds light on the web of
disinformation emanating from the White house and the Pentagon. The
controversial Downing Street Memo was just one piece of evidence in a web of
deceit, which points to the criminalization of the upper echelons of the State,
not to mention the media which fed the lies on WMD and Islamic terrorists into
the news chain.
See our compendium of sixty related articles at
Fabricating Intelligence as a Justification for War, Selected articles and
essays, Michel Chossudovsky , Editor, Global Research E-Monograph and Reports
Series, No. 4, May 2005
A Strategy of Lies: How the White House Fed the Public a Steady Diet of
Falsehoods

Colonel Sam Gardiner (USAF, Ret.) has identified 50 false news stories created
and leaked by a secretive White House propaganda apparatus.
Bush administration officials are probably having second thoughts about their
decision to play hardball with former US Ambassador Joseph Wilson. Joe Wilson
is a contender. When you play hardball with Joe, you better be prepared to
deal with some serious rebound.
After Wilson wrote a critically timed New York Times essay exposing as false
George W. Bush's claim that Iraq had purchased uranium from Niger, high
officials in the White House contacted several Washington reporters and leaked
the news that Wilson's wife was a CIA agent.
Wilson isn't waiting for George W. Bush to hand over the perp. In mid-October,
the former ambassador began passing copies of an embarrassing internal report
to reporters across the US. The-Edge has received copies of this document.
The 56-page investigation was assembled by USAF Colonel (Ret.) Sam Gardiner.
"Truth from These Podia: Summary of a Study of Strategic Influence, Perception
Management, Strategic Information Warfare and Strategic Psychological
Operations in Gulf II" identifies more than 50 stories about the Iraq war that
were faked by government propaganda artists in a covert campaign to "market"
the military invasion of Iraq.
Gardiner has credentials. He has taught at the National War College, the Air
War College and the Naval Warfare College and was a visiting scholar at the
Swedish Defense College.
According to Gardiner, "It was not bad intelligence" that lead to the quagmire
in Iraq, "It was an orchestrated effort [that] began before the war" that was
designed to mislead the public and the world. Gardiner's research lead him to
conclude that the US and Britain had conspired at the highest levels to plant
"stories of strategic influence" that were known to be false.
The Times of London described the $200-million-plus US operation as a
"meticulously planned strategy to persuade the public, the Congress, and the
allies of the need to confront the threat from Saddam Hussein."
The multimillion-dollar propaganda campaign run out of the White House and
Defense Department was, in Gardiner's final assessment "irresponsible in
parts" and "might have been illegal."
"Washington and London did not trust the peoples of their democracies to come
to the right decisions," Gardiner explains. Consequently, "Truth became a
casualty. When truth is a casualty, democracy receives collateral damage." For
the first time in US history, "we allowed strategic psychological operations
to become part of public affairs... [W]hat has happened is that information
warfare, strategic influence, [and] strategic psychological operations pushed
their way into the important process of informing the peoples of our two
democracies."
Defense Secretary Donald Rumsfeld announced plans to create an Office of
Strategic Influence early in 2002. At the same time British Prime Minister
Tony Blair's Strategy Director Alastair Campbell was setting up an identical
operation in London.

As soon as Pvt. Jessica Lynch was airlifted from her hospital bed, the first
call from her "rescue team" went, not to military officials but to Jim
Wilkinson, the White House's top propaganda official stationed in Iraq.
White House critics were quick to recognize that "strategic influence" was a
euphemism for disinformation. Rumsfeld had proposed establishing the country's
first Ministry of Propaganda.
The criticism was so severe that the White House backed away from the plan.
But on November 18, several months after the furor had died down, Rumsfeld
arrogantly announced that he had not been deterred. "If you want to savage
this thing, fine: I'll give you the corpse. There's the name. You can have the
name, but I'm gonna keep doing every single thing that needs to be done -- and
I have."
Gardiner's dogged research identified a long list of stories that passed
through Rumsfeld's propaganda mill. According to Gardiner, "there were over 50
stories manufactured or at least engineered that distorted the picture of Gulf
II for the American and British people." Those stories include:
* The link between terrorism, Iraq and 9/11
* Iraqi agents meeting with 9/11 hijacker Mohammed Atta
* Iraq's possession of chemical and biological weapons.
* Iraq's purchase of nuclear materials from Niger.
* Saddam Hussein's development of nuclear weapons.
* Aluminum tubes for nuclear weapons
* The existence of Iraqi drones, WMD cluster bombs and Scud missiles.
* Iraq's threat to target the US with cyber warfare attacks.
* The rescue of Pvt. Jessica Lynch.
* The surrender of a 5,000-man Iraqi brigade.
* Iraq executing Coalition POWs.
* Iraqi soldiers dressing in US and UK uniforms to commit atrocities.
* The exact location of WMD facilities
* WMDs moved to Syria.
Every one of these stories received extensive publicity and helped form
indelible public impressions of the "enemy" and the progress of the invasion.
Every one of these stories was false.
"I know what I am suggesting is serious. I did not come to these conclusions
lightly," Gardiner admits. "I'm not going to address why they did it. That's
something I don't understand even after all the research." But the fact
remained that "very bright and even well-intentioned officials found how to
control the process of governance in ways never before possible."
A Battle between Good and Evil
Gardiner notes that cocked-up stories about Saddam's WMDs "was only a very
small part of the strategic influence, information operations and marketing
campaign conducted on both sides of the Atlantic."
The "major thrust" of the campaign, Gardiner explains, was "to make a conflict
with Iraq seem part of a struggle between good and evil. Terrorism is evil...
we are the good guys.
"The second thrust is what propaganda theorists would call the 'big lie.' The
plan was to connect Iraq with the 9/11 attacks. Make the American people
believe that Saddam Hussein was behind those attacks."
The means for pushing the message involved: saturating the media with stories,
24/7; staying on message; staying ahead of the news cycle; managing
expectations; and finally, being prepared to "use information to attack and
punish critics."
Audition in Afghanistan
The techniques that proved so successful in Operation Iraqi Freedom were first
tried out during the campaign to build public support for the US attack on
Afghanistan.
Rumsfeld hired Rendon Associates, a private PR firm that had been deeply
involved in the first Gulf War. Founder John Rendon (who calls himself an
"information warrior") proudly boasts that he was the one responsible for
providing thousands of US flags for the Kuwaiti people to wave at TV cameras
after their "liberation" from Iraqi troops in 1991.
The White House Coalition Information Center was set up by Karen Hughes in
November 2001. (In January 2003, the CIC was renamed the Office for Global
Communications.) The CIC hit on a cynical plan to curry favor for its attack
on Afghanistan by highlighting "the plight of women in Afghanistan." CIC's Jim
Wilkinson later called the Afghan women campaign "the best thing we've done."
Gardiner is quick with a correction. The campaign "was not about something
they did. It was about a story they created... It was not a program with
specific steps or funding to improve the conditions of women."
The coordination between the propaganda engines of Washington and London even
involved the respective First Wives. On November 17, 2001, Laura Bush issued a
shocking statement: "Only the terrorists and the Taliban threaten to pull out
women's fingernails for wearing nail polish." Three days later, a horrified
Cherie Blaire told the London media, "In Afghanistan, if you wear nail polish,
you could have your nails torn out."
Misleading via Innuendo
Time and again, US reporters accepted the CIC news leaks without question.
Among the many examples that Gardiner documented was the use of the "anthrax
scare" to promote the administration's pre-existing plan to attack Iraq.
In both the US and the UK, "intelligence sources" provided a steady diet of
unsourced allegations to the media to suggest that Iraq and Al Qaeda
terrorists were behind the deadly mailing of anthrax-laden letters.
It wasn't until December 18, that the White House confessed that it was
"increasingly looking like" the anthrax came from a US military installation.
The news was released as a White House "paper" instead of as a more prominent
White House "announcement." As a result, the idea that Iraq or Al Qaeda were
behind the anthrax plot continued to persist. Gardiner believes this was an
intentional part of the propaganda campaign. "If a story supports policy, even
if incorrect, let it stay around."
In a successful propaganda campaign, Gardiner wrote, "We would have expected
to see the creation [of] stories to sell the policy; we would have expected to
see the same stories used on both sides of the Atlantic. We saw both. The
number of engineered or false stories from US and UK stories is long."
The US and Britain: The Axis of Disinformation
Before the coalition invasion began on March 20, 2003, Washington and London
agreed to call their illegal pre-emptive military aggression an "armed
conflict" and to always reference the Iraqi government as the "regime."
Strategic communications managers in both capitols issued lists of "guidance"
terms to be used in all official statements. London's 15 Psychological
Operations Group paralleled Washington's Office of Global Communications.
In a departure from long military tradition, the perception managers even took
over the naming of the war. Military code names were originally chosen for
reasons of security. In modern US warfare, however, military code names have
become "part of the marketing." There was Operation Nobel Eagle, Operation
Valiant Strike, Operation Provide Comfort, Operation Enduring Freedom,
Operation Uphold Democracy and, finally, Operation Iraqi Freedom.
The "Rescue" of Jessica Lynch
The Pentagon's control over the news surrounding the capture and rescue of
Pfc. Jessica Lynch receives a good deal of attention in Gardiner's report.
"From the very beginning it was called an 'ambush'," Gardiner noted. But, he
pointed out, "If you drive a convoy into enemy lines, turn around and drive
back, it's not an ambush. Military officers who are very careful about how
they talk about operations would normally not be sloppy about describing this
kind of event," Gardiner complained. "This un-military kind of talk is one of
the reasons I began doing this research."
One of the things that struck Gardiner as revealing was the fact that, as
Newsweek reported: "as soon as Lynch was in the air, [the Joint Operations
Center] phoned Jim Wilkinson, the top civilian communications aide to CENTCOM
Gen. Tommy Franks."
It struck Gardiner as inexplicable that the first call after Lynch's rescue
would go to the Director of Strategic Communications, the White House's top
representative on the ground.
On the morning of April 3, the Pentagon began leaking information on Lynch's
rescue that sought to establish Lynch as "America's new Rambo." The Washington
Post repeated the story it received from the Pentagon: that Lynch "sustained
multiple gunshot wounds" and fought fiercely and shot several enemy soldier...
firing her weapon until she ran out of ammunition."
Lynch's family confused the issue by telling the press that their daughter had
not sustained any bullet wounds. Lynch's parents subsequently refused to talk
to the press, explaining that they had been "told not to talk about it."
(Weeks later, the truth emerged. Lynch was neither stabbed nor shot. She was
apparently injured while falling from her vehicle.)
Rumsfeld and Gen. Myers let the story stand during an April 3 press conference
although both had been fully briefed on Lynch's true condition.
"Again, we see the pattern," Gardiner observed. "When the story on the street
supports the message, it will be left there by a non-answer. The message is
more important than the truth. Even Central Command kept the story alive by
not giving out details."
Gardiner saw another break with procedure. The information on the rescue that
was released to the Post "would have been very highly classified" and should
have been closely guarded. Instead, it was used as a tool to market the war.
"This was a major pattern from the beginning of the marketing campaign
throughout the war," Gardiner wrote. "It was okay to release classified
information if it supported the message."
Gar Smith is Editor Emeritus of Earth Island Journal, Roving Editor at
The-Edge www.the-edge.org and co-founder of Environmentalists Against War
www.envirosagainstwar.org .
For more information contact: Col. Sam Gardiner's entire 56-page report is
available in six PDF files that can be accessed beginning with:
http://www.usnews.com/usnews/politics/whispers/documents/truth_1.pdf
On October 21, Col. Gardiner [10/21/03] was interviewed on the Paul Harris
Radio Show on The Big 550 KTRS in St. Louis. The Real Audio interview (and
another link to the PDF files) can be found here:
http://www.harrisonline.com/audio/listings/samgardiner.htm
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