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TALK RADIO - 1 in 4 GET THEIR DAILY NEWS...
Sat Feb 14 01:03:08 2004
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Overview

One in four Americans get some of their daily news from talk radio. Despite the popular notion of liberal bias in media, the biggest names on the radio airwaves are unabashedly conservative. This isn't news. One name looms large in the history of talk radio in America. So large that when the Annenberg Public Policy Center published an early study on the talk radio phenomenon in 1986, the study's respondents were divided into four categories: Limbaugh, Conservatives, Moderates and Liberals. Industry publication TALKERS magazine released the results of a "13-year, non-scientific study" of listeners of talk radio in 2003. Thirty-seven percent of respondents identified themselves as either Ultra Conservative or Conservative. An additional 23 percent labled themselves as Moderate/Fiscal Conservatives. The 1986 Annenberg study also showed that Talk Radio listeners were more likely to consume other sources of news than those who didn't listen to talk radio.

News trends are changing. A recent poll showed that an increasing percentage of younger Americans get their news from late night television. And a December 2002 Gallup Poll showed the percentage of Americans who say they get their news from talk radio has nearly doubled since 1995, from 12 percent to 22 percent. Find out more about where America is getting its news below.

Daily and Weekly Sources of News
FULL REPORT:
http://www.pbs.org/now/politics/talkradio.html

Resources

Talk radio's growth parallels that of the Internet. You can now listen to talk radio online too. Find out more about the talk radio landscape — conservative and liberal — from the sites below. Also be sure to check out our Election Media Watch Resources.
http://www.pbs.org/now/politics/talkradioresources.html

Resources

Talk radio's growth parallels that of the Internet. You can now listen to talk radio online too. Find out more about the talk radio landscape — conservative and liberal — from the sites below. Also be sure to check out our Election Media Watch Resources.

Heritage Foundation Talk Radio Forum
Twice a year the conservative think tank The Heritage Foundation hosts a talk radio forum in conjunction with TALKERS magazine. Read about the October 2003 forum which focused on the upcoming presidential election.

ONLINE NEWSHOUR: "The Right Talk"
Transcript of an October 13, 2004 NEWSHOUR special in which Terence Smith explores the success of conservative talk radio shows and the failure of liberal programs, and talk radio's increasing importance in politics. The Web site includes extended interviews with well-known talk radio personalities and the group proposing a new progressive radio network.

Radio Daily News
This Web site provides a roundup of radio-related news and features from print and online radio sources geared toward the radio professional. Each day the site also provides a shot summary of the biggest features on the nationally syndicated shows.

TALKERS Magazine Online
TALKERS magazine is the leading trade publication serving the talk radio industry in America. The publication also covers the "New Talk Media" which includes talk on the Internet as well as cable television. The Web site publishes a weekly assessment of the most popular topics on talk radio around the nation. The site also provides the magazine's yearly list of 100 heavy hitters in talk radio.
http://www.talkers.com/



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