Jon Roland
Media don't cover if you don't ask them to
Mon Jan 5 21:36:33 2004
65.67.63.149

98% of what appears in the media is the result of a steady flood of press releases and contacts by PR agents. Don't expect them to cover anything just because you think it is interesting. Have you flooded the media with press releases? Made the acquaintance of reporters (and taken them out to lunch a few times)? Phoned them? Flooded the editors with a flood of email letters to the editor, every one of them unique?

Don't expect manna from Heaven. You have to till and sow the field if you want a crop.