OPERATION SHOW TIME
How and Why the Government Manipulated the Media at Waco
By Anthony Gregory
http://www.anthonygregory.com/waco.html
Note: The following is an excerpt from Anthony Gregory’s
forthcoming e-publication, “God Help Us, We Want The Press”: The
1993 Waco Disaster and Government -Media Relations. If you want
to be notified about it when it’s ready and available, please
drop me a line.
Well before February 28, 1993, when the national press first
showed an interest in Waco, the ATF showed an interest in the
national press. The Bureau had publicity problems. The Bureau
had a long history, originating during the 1791 Whisky
Rebellion, gaining notoriety during 1920s alcohol Prohibition,
and eventually coming to regulate firearms and enforce tobacco
taxes in the 1940s, ‘50s, and ‘60s. Throughout the 1980s, it had
a questionable reputation as a rogue agency with inadequate
oversight and was targeted for elimination by President Ronald
Reagan. Reagan and others who did not like the agency eventually
decided that abolishing it might open the door to something
worse.[1]
Shortly before the Waco raid, the agency’s public image had hit
an especially low point. Back in October of 1992, some African
American agents accused the agency of discrimination at a House
of Representatives subcommittee meeting – specifically claiming
that their superiors assigned them to more dangerous jobs than
their white counterparts and denied denied the same
opportunities to job promotion as whites received. They filed
suit. These allegations of racism were not the end. Female
workers from the ATF had also made allegations of sexual
harassment, and said they faced retaliatory punishment for
voicing their complaints. The ATF announced that it would launch
an investigation as a result, two months before the assault at
Mount Carmel.[2] A couple of CBS’ 60 Minutes exposés had focused
on the harassment charges, including one before the Waco raid
and one a month after in which a reporter found, “Almost all the
agents we talked to said they believe the initial attack on that
cult in Waco was a publicity stunt – the main goal of which was
to improve ATF’s tarnished image.”[3] This would explain the
codename of the raid, Operation Showtime. [4]
Meanwhile, the local newspaper, The Waco Tribune-Herald, was
preparing a seven-part series entitled “the Sinful Messiah” on
the Branch Davidians, mostly based on accounts from defected
sect members.[5] The series demonized Koresh and the Davidians,
and in their investigation for the piece, editors of the Herald
came to the conclusion that the sect was beyond eccentric, but
rather genuinely dangerous, and worthy of law enforcement and
public attention. Bob Lott, editor of the newspaper, said a day
after the initial assault that their story “contained a lot of
information that the public ought to know. We decided to let the
public know about this menace in our backyard.”[6]
The ATF, however, did not want the Herald to print the articles
before the siege began, because it might stir up attention and
somehow spoil the raid. At the ATF’s request, the Herald delayed
publication for about a month, and then decided finally to print
it – giving the ATF one day’s notice.[7] The ATF, planning at
first to attack on March 1, later said they moved the assault
one day back because of the Herald article, and that doing so
was no major inconvenience.[8]
When the first piece in the “Sinful Messiah” series came out on
the morning of February 27, readers got the first glimpse of an
image of the Davidians, and especially David Koresh, that would
persist and dominate during the length of the siege and its news
coverage:
“[David Koresh] has dimples, claims a ninth-grade education,
married his legal wife when she was 14, enjoys a beer now and
then, plays a mean guitar, reportedly packs a 9mm Glock and
keeps an arsenal of military assault rifles, and willingly
admits that he is a sinner without equal.”[9]
The piece went on to make some statements and accusations that
also colored public perception of Koresh and his followers, for
the rest of the standoff and to this day. It said that
authorities “know the cult has weapons and plenty of them” and
took defected sect member Marc Breault’s word that Koresh
“abused children physically and psychologically” and even hit
babies “until their bottoms bled.”[10]
If the ATF did not want an untimely publication of the Waco
Tribune-Herald’s piece to interfere with the success of their
raid, they sure did not mind the newspaper’s presence. An ATF
agent called the newspaper, and though not revealing the
agency’s exact plans at least ensured, in editor Bob Lott’s
words, that the newspaper got “wind that something was going to
happen.” ABC and NBC also said later that the ATF told them to
be there for the raid, and so they were. The assignment editor
for ABC’s Dallas affiliate, Gary Nichols, later confided that
Sharon Wheeler, a public information officer for the ATF, called
and told him, “we have something big going down.” Other press
officials from local television stations also arrived at the
scene, prompted by the Waco Tribune-Herald edition the morning
before, which they said made them think something would happen
there soon. [11] Sharon Wheeler later admitted in testimony that
she called the media contacts, telling them to be at the scene,
but denied that it had anything to do with publicity.[12]
And so the stage was set for Operation Showtime. The ATF planned
to raid the Branch Davidian home to search for weapons and
arrest Koresh. The ATF could have easily accomplished these two
goals without military arsenal or intense publicity. Instead
they chose to carry out a lavish operation while press officials
from ABC, NBC, and the Waco Tribune-Herald would be there to
watch, just in case ATF pulled the raid off in a successful
performance of such skill, heroism, and bravery as to redeem
their public image. They targeted a “cult,” who also had a pubic
image, conveniently tarnished in the local daily newspaper the
morning before.
Once the raid transformed from an orchestrated publicity stunt
into a catastrophe, the ATF became hostile toward the press.
Authorities asked some reporters to move away or outright leave
the scene. According to Jim Long, program director of television
studio KGBS, reporters from his station followed these orders
without hesitation: “All they had to do was tell us to leave.
What did we do? We left. How could we hinder the process?”[13]
Eleven reporters later gave similar accounts of ATF hostility
once the raid went awry.[14] Sometimes, officials even used
violence. ATF agents physically and verbally assaulted KWTX-TV
cameraman Dan Mulloney while he was trying to leave the scene,
nearly knocking him to the ground.[15]
Not only did ATF agents begin to vent their anger at the press,
some of them even pinned blame on the media for the failure of
the raid. At first, ambiguous suspicion arose that the Waco
Tribune-Herald ultimately caused the ATF’s failure. A relative
of an injured agent went so far as to say, “It’s not responsible
journalism. It’s murder. [Herald editor Bob Lott] pulled the
trigger just as sure as those people in the compound did.”
Officially, the agency had a more ambivalent opinion: ATF
spokeswoman Sharon Wheeler – who had told the reporters to be at
the scene in the first place – declared that the bureau had no
official qualms with the reporting.[16] In spite of this
“official” position, the ATF were unhappy with the press enough
by March 2, two days after the raid, to order the press to move
several miles away from the scene.[17] For the duration of the
siege up until its deadly end, reporters would not get closer
than 6,000 feet to the subject of their reporting.[18]
Reporters also quickly lost the direct contact with Davidians
inside that they had for the first few days of the standoff. On
the day of the initial assault, David Koresh conducted an
interview with CNN that lasted twenty minutes. That same day, he
also spoke with A Current Affair, a television tabloid.[19] On
the second day of the standoff, Koresh spoke on the radio and
presented his angle on the situation, complete with religious
fervor.[20] Officials said they allowed Koresh these privileges
of media access in exchange for his promise that he would come
out on March 2. When Koresh reneged on this deal, saying that
God told him to wait longer, the government officials lost
patience and cut him off from the press.[21] This isolation from
the media lasted the rest of the siege. The government now had
the upper hand in media coverage. The Davidians on the other
hand could not get their story out to the world, to explain
their perspective to the court of public opinion, for the
remainder of the seven-week standoff. Frustrated, the Branch
Davidians gave the world a message on March 9 by hanging a
banner outside a window, visible to reporters and photographers
who by this point began using super high quality lenses to see
the standoff from far away. The banner read, “God Help Us. We
Want the Press.”[22] The media could probably assume the general
meaning from the message, but as implied in the message itself,
journalists could not understand the intricacies of the
message’s expressed desire.
The FBI found amusing neither the Davidians’ obsession with the
media, nor the media’s obsession with the Davidians. FBI
official Bob Ricks said on March 10 that attempts of the media
to contact the Davidians inside diverted the negotiation process
“from trying to gain release of all those inside to Mr. Koresh’s
attempts to gain access to the media.” He called this
“counterproductive,” and explained that the FBI “found that [Koresh]
loves the attention. If he sees he can get the attention of the
media, the longer he will hold out.”[23]
As the standoff continued and became more embarrassing, the FBI
continued to keep the press at a distance from the scene, even
when new developments emerged. When several Davidians left the
building under siege, the New York Times had to admit its
inability to describe the events well: “It was difficult for
reporters to determine what was happening inside the compound,
because the Federal authorities cut off outside lines and
prevented the four adults who had come out from being
interviewed.” The Davidians hung a third banner on March 14,
which read, “F.B.I. broke negotiations. We want press.” The New
York Times again admitted its limited comprehension: “It was
unclear what prompted the message.”[24] Perhaps it was unclear
to the Times because as a member of the press, they were not
getting the whole story – just as the banner implied. And
perhaps they were not allowed the whole story because the F.B.I.
broke negotiations.
Through the middle of March the FBI maintained that they wanted
to limit coverage of the event because Koresh wanted publicity –
presumably an ignoble goal for religious extremists, if not the
ATF. [25] FBI agent Bob Ricks explained simply that they would
deny Koresh access to the press “until [they] are sure he has
come out.”[26] In the following few days, Koresh reportedly read
news accounts that he considered unfair, and wanted desperately
to have a chance to give his perspective. Ricks held his ground,
reiterating that “if [Koresh] wants it told his way, he’ll have
to come out.”[27] What the government initially planned as a
mechanism for winning over the hearts and minds of America’s
television enthusiasts had by now become a tool for luring
Koresh out, which would, incidentally, serve the initial purpose
as well.
Not only did the FBI want the press kept away from the
Davidians, they also wanted to silence whistleblowers who might
give accounts of the raid inconsistent with the government’s
official story. Some ATF agents began to tell the press
anonymously that the agency had inappropriately given certain
media representatives information about the raid before it
began. Such allegations would make it hard for other agents to
blame the press for ruining the assault, if the government asked
the press to be there in the first place. ATF and FBI leaders
also did not want their employees criticizing each other’s
agencies. On March 12, FBI Directior William Sessions and ATF
Director Stephen Higgins delivered a joint statement voicing
their unease with “unnamed agents speaking to the media about
aspects of both operations and critical of the other
agency.”[28] On March 15, concern about whistleblowers came from
up top, when Washington D.C. sent a memo to agents warning them
that those who talked to the public about what happened would
risk being fired, punished, or even prosecuted. Because of this,
all accounts from agents to the press critical of the way the
government handled the raid – and such accounts did exist – were
anonymous.[29] This might have made their words less credible to
some than those of the named government approved operatives
mouthing official stories.
As government-media relations became increasingly important to
authorities, the Waco Tribune-Herald controversy also persisted.
ATF agent John Risenhoover, wounded in the initial attack, began
accusing the Herald of responsibility for the raid’s failure,
implicating the newspaper in tipping off the sect before the
assault. On March 17, he and others officially filed suit,
blaming the Herald for leaking information to the Davidians
because they “wanted a conflict that would make a good news
story.” Editor Bob Lott responded to the allegations by saying,
“The injuries to Agent Risenhoover and the deaths and injuries
to others are regrettable. But they were not caused by this
paper.” The ATF itself was not officially behind the suit;
Risenhoover’s superior said, “We’re unhappy with the timing of
the suit, obviously, because there is an ongoing criminal
investigation…. We asked them not to file the suit, but we could
not order them [not] to.” [30] Risenhoover also complained that
the Herald promised not to publish the piece, but did so anyway.
The Herald and the ATF said no such promise had been made.[31]
Other agents may have also blamed the newspaper, but perhaps
vented their anger in other ways. FBI agents in a tank flattened
a truck belonging to the newspaper, but claimed they did so
accidentally. Bob Ricks explained: “We are not professional tank
drivers. We are FBI agents who are driving those vehicles.”[32]
As the standoff ensued, the press continued to get most of their
information from the government. The FBI conducted daily press
conferences, in effect holding a monopoly on sources of
information for the media and the public. These conferences were
at least as much used as a weapon against David Koresh as they
were used to portray the FBI in a manner favorable to the
agency. Hodding Carter, a State Department official who had
acted as the government’s voice during the Iran hostage crisis,
told reporters, “Almost everything [said at the press
conferences have] more to do with that one-person public
[Koresh] than with the larger public.”[33]
On March 28, the New York Times published a powerful article,
outlining many aspects of government incompetence and negligence
and inconsistencies in government claims. Many of the sources
were anonymous agents who spoke under anonymity out of fear of
being harassed by the government.[34] In spite of the fact that
the government had kept the press away from the Davidians, and
had threatened their own agents to keep them away from the
press, some disturbing facts came out.
In the daily press conferences that followed, reporters mainly
asked questions about issues brought up in the March 28 article,
or arising from a general skepticism that began to grow toward
the end of the standoff. Specifically, the questions pertained
to whether the ATF had initiated a raid even though they knew
that Koresh was aware it would happen – a concern brought up in
the March 28 Times piece. Around the same time that authorities
became heavily and detectably annoyed with the standoff, they
also revealed a loss of patience with the press,